Strengths

Very Discrete: Content analysis technique allows the analyst to examine social interactions based on texts or transcripts. The subject does not know that the analyst is examining his/her messages; therefore, there is no chance of alteration before the review of the subject’s presentation.

Historical outline: The changes of approach to presentation of information become clear as time elapses and more data is brought into play. The more data you collect and the longer you collect it, the better your analysis becomes.

Easy to Update: Once the study is set up, it is fairly easy to add additional transcripts into the database.

Deception: Any drastic deviations from the established norm without plausible explanation could serve as indicators of hidden activities. Such indicators can help target collectors to search for specific information filling such knowledge gaps.

Accountability/Oversight: A well-designed study can be an extremely helpful tool for the accountability and oversight of the analysis. It would provide the team leaders and the decision makers with a comprehensive way to follow up on the logic and execution of the study, while allowing the analyst to justify his/her conclusions.